Organic Traffic Growth — +292% Increase in 6 Months
A professional-services SEO project combining technical cleanup, on-page optimization, content improvements, and internal linking to support sustained organic growth over six months.
The business problem
The website needed stronger organic performance, better page-level optimization, and a cleaner technical foundation. The objective was not a short-term spike, but steadier search visibility growth over time.
For the site-type-specific technical checks behind this legal-services work, see the guide to Technical SEO for law firms.
What I changed
- Reviewed the site’s on-page SEO structure and content opportunities
- Improved optimization on priority pages to strengthen topical relevance
- Supported technical improvements that removed friction from crawling and indexing
- Aligned organic SEO work with higher-intent, non-branded search visibility
Result
The result was a steady upward trend across six months. Ranked keywords increased, estimated traffic strengthened, and non-branded traffic also improved, showing healthier discovery beyond branded searches.
Portfolio evidence:
The public project materials document the traffic-growth trend and supporting search metrics.
Evidence & project documentation
Turn organic growth goals into a clearer SEO action plan.
Clear diagnosis, practical fixes, and excellent communication.
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